Aesthetics. Not ‘Looks’

Aesthetics. Not ‘Looks’. 
As a brand developer I teach people that it’s not just about a good logo, or colors, or pretty pictures on Instagram.
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It’s not about the LOOK.
It’s the meaning and philosophy BEHIND the logo, colors, patterns etc. that matters.
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Yes, some flashy singular instances of beauty might attract quick attention.  But it’s the TOTAL AESTHETIC that makes a brand truly ‘beautiful’.
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The consistent combination of meaningful imagery with expressive and well-thought-out words is what connects with your viewer on a level where they want to engage further.
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Side note… this is easier said than done. It requires a true, deep understanding of one’s self or brand so that the right ideas or concepts are being expressed. Oh, and as soon as you nail it down… it evolves. ;)
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So, what’s the brand tip here? Find photos or images that match the tone of your brand and evoke an emotional response in accordance with the message you’re trying to get across.
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And if you’re struggling to define just what it is that you want to get across then maybe it’s time to engage with a brand developer who will ask the tough, meaningful questions to get you there.