Branding from the inside out.
As a result of working through the Define, Design & Shine branding process, my customers develop confidence by having a better understanding of themselves, what they do, and how to communicate that to the right people. That journey and self-discovery is the true outcome when you work with me.
Together, we dive in deep and work through a lot of tough questions, hypothetical situations and future visualizations to get to the true essence of your brand’s identity. By putting in this work at the beginning instead of jumping straight to the ‘pretty’ stuff you’re making sure that what people see on the outside is really what they get on the inside. We’re setting up a solid and deep understanding FIRST that drives the visual, written and environmental experiences that will serve as a solid brand platform for years to come.
SO WHAT DO WE COVER?
Together, we work through these 6 areas on the path to brand discovery:
1. RoadMap
Understanding how the past influences today & tomorrow.
How did you get here? Where you want to go?
2. J.O.B.
Focusing attention on your core competencies.
What is your specialty or offering?
3. Secret Sauce
Identifying what you want to be “known for”.
What makes you unique and special?
4. Dream Client
Defining your ideal customer and why you mesh well.
Who are you really meant to work with?
5. Nitty Gritty
Understanding your approach or method.
What are your day-to-day processes or habits?
6. Sexy Stuff
Discovering your personal style & visual interests.
What are your artistic tastes, likes & dislikes?
And what do you get?
Terri takes all that insight & builds… YOUR BRAND BOOK!
2 Versions of your personalized ‘story’ :
Your official full-length story – used on your “About Me” page, articles, backgrounder
Spoken version, a shorter 30 second quick-hit intro
Key Branding Phrases – Tagline, headlines, catch phrase, mantra
Look Book Features : Colors, Fonts, Patterns, Photography style
A Social Media Field Guide for you and your team : Templates & example content
Your personalized business ‘lens.’ The questions you should ask yourself before you write or post anything.
A Full Implementation Guide… an overall guideline for you and your team to know how to use the brand, speak about the brand, use fonts, colors, all of it! Consistency is key.. here’s your map.
Sound good? Ready to SHINE?
Stop questioning why your efforts feel “off” and find confidence through clarity of message. I’m ready to craft your unique story and brand identity so that together we can make the world a healthier, happier place. Take the first step and click this button so we can have a chat!
“Through this discovery phase I found ME and what I actually want to represent! Previously, my thoughts had been so scattered, but Terri asked really in-depth, thought provoking questions that make me really have to dig deep and search for answers and structure. She helped me bring out myself unapologetically!” ”