FUL Foods
Influencer marketing
CREATIVE CHALLENGE :
An Amsterdam-based, eco-friendly, sparkling water company was looking for creative ways to introduce themselves to their target market within the US market. *Not a paid project
THE APPROACH :
Understand & write copy that connects with their young, eco-conscious ideal customer
Communicate product advantages clearly so the influencer easily understands and communicates them to their audience
Create a specific call to action for them to share their unboxing experience on social media
Capture Data to track effectiveness & sales through QR code hits, coupon code use, hashtags, & signups on the affiliate page
Use variable printing to include influencer’s name for relationship building and personal touch
