WAYT Nutrition
New brand development
CREATIVE CHALLENGE :
A new brand wanted to position itself as a simple supplement solution for anyone looking to get in better shape, regardless of their physical starting point. They aimed to engage with both men and women customers, stand out as unique, and distance themselves from the the old-school “meat-head” supplement market. They had an accelerated time frame of 2 months from start to labels being submitted for printing.
THE APPROACH & WORK :
Create a unique company name that represents the company’s goal of meeting & supporting people wherever they are. (WAYT Nutrition… Where Are You Today)
Design logo and aesthetic / colors / fonts / vibe that appeal to boutique fitness sales channels
Develop a line of labels and packaging for 14 products of varying dimensions that can be resized, templated and used again with each new variations’ custom flavor icon
Use printing techniques such as soft touch, high gloss, & embossing to elevate the touch appeal
Fully manage production, proofing, pricing, & logistics of all labels sent to different manufacturing locations
