Just Add Ice (JAi) Cocktails
re-brand Development & management
CREATIVE CHALLENGE :
A read-to-drink, cold-pressed juice cocktail company was looking to create a more elevated, premium brand to better appeal to the desired consumer and secure additional funding and production ability.
THE APPROACH / WORK :
Visually & verbally communicate a high-end, premium vibe while keeping their “cheeky” fun tone that reflects the vibe of the owners
Develop a new logo, brand identity, & label packaging design that felt more refined and could command a higher price
Create sell sheets for use in grocery, specialty and liquor stores
Identify customer profiles & develop messaging around those personas
Design UX e-commerce website that included fast ‘bundle’ shopping & specific delivery areas
Art Direct off-site photoshoots, including shot lists & visual guideline preparation
Enhance luxury brand aesthetic through hand-painted artwork
