Just Add Ice (JAi) Cocktails
Coachella Booth design & experience
CREATIVE CHALLENGE :
Design an inspired, fun, attention grabbing booth design & merch for a fresh-juice cocktail company debuting at the Coachella VIP Rose Garden.
THE APPROACH / WORK :
Develop festival theme of “Oasis in the Desert” with colorful, fresh looking decor and bright green neon to help draw in festival-goers with an electric atmosphere & visuals
Illustrate unique festival-specific illustrations and artwork for booth, apparel, promotional bandannas & social media for one of the only pre-planned VIP booths and experiences
Art Direct & manage production for booth backdrops, props, accessories, lights, & neon signage
Create social media reels for Instagram from 2 weekends of curated content
Booth Design | Illustration | Branded Promotional Apparel | Social Media Reels
Original concept drawing : Daytime
Original concept drawing : Nighttime with neon
