Ameren Illinois Electric Utility
educational signage Graphic Design
CREATIVE CHALLENGE :
Midwest electric company needed easy to understand signage and literature for a micro-grid testing facility designed as an educational site for law-makers & schools to help them learn about the future of energy.
THE APPROACH :
Create icons / infographic style images that quickly communicate what the viewer sees and stick to brand standards
Follow corporate brand guidelines and develop a clear & easily understood series of 8 large outdoor installations placed throughout the facility
Design handouts that can be utilized as both high-level government funding focused information and also handed out to older school children as tour participants