Colton Underwood Legacy Foundation

Logo & Literature

CREATIVE CHALLENGE :
Cystic Fibrosis Philanthropy wanted fun, colorful logo and imagery that could connect with multiple audiences in a program where they gave away treatment vests across the US. The design needed to have bright, child-like energy while still appearing professional enough to entice additional sponsors.

THE APPROACH :

• Communicate multiple ideas in one logo while not making it feel complicated

• Expand the logo colors and visuals into literature that feels dynamic, has movement, & feels hopeful & lively

• Usable in multiple formats : print, web, signage & clothing

Logo Design | Literature & Visuals Development

What’s Next?