Delish Nutrish Foods
CPG rebrand & Label Design
CREATIVE CHALLENGE :
A healthy, keto friendly sauce brand wanted a contemporary look that would demand a more premium price while still communicating a locally-made, artisanal vibe that is appealing to not just customers, but B2B specialty and grocery accounts as well.
THE APPROACH / WORK :
Design unique visual patterns for each flavor & implement knock-outs during printing to help create visual uniqueness with a minimal printing budget
Design a vibrant label that appeals to the consumer as nutritious and health conscious but still flavorful
Manage label pricing, pre-press, production & delivery
The initial sauce flavor was so successful in the market that four additional flavors were added within six months.
