AirBnB Cabin : Arrowhead Pines Hideaway
BRAND DEVELOPMENT & Styling
CREATIVE CHALLENGE :
This short-term rental wanted to stand out in Lake Arrowhead, CA’s high-density vacation rental market. It needed to convey a high-end brand experience that still feels comfortable & accessible. (I own this cabin & styled it myself. )
THE APPROACH :
Design a strong, iconic identity of “woodsy luxury” that stands out from the competition and appeals to a modern, high-end clientele
Create a website for higher conversion with direct booking & original blog content relevant to the area for SEO
Develop unique, beautiful printed pieces & social media to enhance customer experience
The price-per-night increased while purposely decreasing occupancy for less wear & tear. Community engagement, genuine followers & social media booking inquiries also increased.
